Young Owner – The Advantage of Gujarat Lions IPL team

The world of work has dramatically evolved over the past decade. Organisations are more global oriented and employee groups more diverse than ever before. Collaborative Organizational structures are the mantra of the game in today’s corporate setting. Hence the need of the hour is for a ‘ Young ‘ and ‘  Dynamic ‘ organisational owner/mentor to give direction to the marketing or the sales team. They help play a proactive role in the day to day running of the organisation or the team they are heading by giving a freedom to their team to work freely in a non-rigid, positive and collaborative work environment.

Who is The Youngest Owner Of An IPL Team

IPL season number 9 and enter the youngest owner of an IPL Team of the new franchise, Gujarat Lions. The organisation Intex Technologies India Ltd. director Keshav Bansal all of 24 Years runs this IPL franchise. To study the perception around this recent development and experts have the view of it to be a ‘ Master Stroke ‘ in marketing. The reasons are crystal clear as this shall help create a good far and wide reaching positive buzz in the target fan base. The target audience for this director and the team at large is the youth fan base of the sport. Any kind of marketing activity in order to create a Buzz encircling Gujarat Lions shall be done keeping in view the target audience that is the youth brigade of India mainly about the digital marketing platform. It is a quality common to all younger leaders of embracing change and exhibiting great skills at marketing their new ideas.

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Is IPL The Perfect Platform For The Brand

Having now been associated with a young and dynamic IPL team which is new and raw in it’s management this gives INTEX the platform to grow and expand It’s Reach and also to create and sustain a strong popularity quotient. A good buzz has already been created by roping in some star player’s in the team’s core unit. Names like Suresh Raina( Captain ), the Caribbean hip-hop star Dwayne Bravo, Aaron Finch, James Faulkner, the former black caps captain Brendom McCullum, the star South African pace bowler Dale Steyn and the brand name in Sir Jadeja. With a good start to the tournament along with winning the opening tie’s thing’s seem on a positive road ahead for the franchise. This all in all provides a holistic marketing channel for the brand ‘ Intex Technologies India Ltd. ‘ creating an opportune moment to grow, plan-devise and capture a good foothold in the target market.

Active Role Of The Owner In Brand Creation

This unit is one fine example of a proactive owner involved in formulation of all and any kind of brand promotion activities as well as selecting of the team player’s. The expertise of the owner however lies in making Ad films for the company. He has an experience and expertise of converting ‘ Strategy to Ideation ‘ through his experience of 20 Ad films in the past. He was personally associated and involved in the player selection of the Gujarat Lions team. Owner’s like him who are young come with some striking similarity spanning across oceans relative to the individual. One such similar characteristic is that they ‘ Welcome Change ‘, thereby exhibiting great skills at marketing their new ideas. They are also inspiring, always positive and filled with the believe that if you put in hard work then any ‘ Set – Goal ‘ is achievable. They are result oriented and focused on achieving set target’s or result’s. Then there is also no shortage of energy among the younger cohort to devote to reaching to their aims. All in all the brand is all set to create for itself a good name in generating a strong Brand Salience value through their first season extending to a good long period ahead.

 

 

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